Turn Messages Into Business Data.
MsgFlow reads the business messages your team already sends on WhatsApp, understands them with AI, and continuously creates and updates your Excel files, Google Sheets and internal systems.
Not an export tool — a system that maintains your business data.
Capture every message
Monitor the WhatsApp groups that matter. Every message is stored in PostgreSQL the moment it arrives, so nothing depends on WhatsApp still having it.
Understand with AI
Classification and structured extraction with OpenAI, Gemini or Anthropic. Validated against your schema before anything is saved.
Update existing files
Upload a workbook you already use. MsgFlow matches rows on your unique key and updates them in place — formulas and formatting intact.
Real-time or scheduled
Process as messages arrive, or daily, weekly and monthly. Incremental by default, so the same message is never paid for twice.
One record, many outputs
The same structured record can update a master Excel, a Google Sheet, your own API and a monthly PDF — each with its own operation.
Traceable and safe
Every output row traces back to the original message. Conflict detection refuses to overwrite a file someone edited by hand.